MEDIA ANALYSIS & REPORTS
Please see below examples of the types of reports that can be produced.
Any timeframe can be selected when generating reports and each report can be customised with a logo of your choice. Different reports are available on request. (see examples)
REPORTS BY MEDIA TYPE
This gives a quick overview of which type of media your coverage has appeared in and how it is broken down in percentage terms.
REPORTS BY ENGLISH REGION
Our English regional publication list is broken down geographically into North, North East, East etc. and London. This gives a clear picture of the spread of coverage between regions.
REPORTS BY COUNTRY
This gives an overview of your coverage throughout the UK and Ireland as each constituent part is separately listed. It can include overseas countries where relevant.
REPORTS BY CATEGORY
This gives you an opportunity, for example, to provide an overview of your competitor coverage or particular brands within a company. One can see clearly how each is performing against the other.
REPORTS BY SUBCATEGORY
This provides a further breakdown by dividing the clippings according to content. If required, each competitor, for example, within a category can appear in this subcategory.
The examples below relate to the number of cuttings found per month and how they are divided up by media type. This enables you to quickly compare the coverage month on month over any time span. These reports are also available over a quarterly, biannual or yearly time frame.
Normally, we break down the shortlisting by media type as shown below. However, we have various options to create a listing of your choice.